The Multibase Product Information Management System (PIM) is a powerful central database system for enterprise-wide information management and cross-media publishing, designed and developed by itestra GmbH in close cooperation with the advertisement agency SOKO München GmbH.
The Multibase principle: All marketing and sales-relevant product information are centrally concentrated, maintained, and organized in Multibase. From there, the saved data can be transformed into different export formats and published in print, Internet, and digital media – highly automated and oftentimes for a fraction of the time and cost formerly spent.
Multibase is a powerful database solution for medium-sized and large companies in the industrial, trade, and services sector. Mainly, Multibase is used in the field of marketing communication.
Multibase offers a strong benefit for companies...
- ...with extensive data amounts, horizontal/vertical
- ...with short update cycles of their product portfolio
- ...with limited resources in personnel and IT infrastructure
- ...with a limited marketing and advertisement budget
- ...with multiple locations, target groups, languages, media and distribution channels
Find more information at www.multibase-pim.de.

