Health is a basic need of all humans. Modern pharmaceutical products increase life, heal diseases, and increase the quality of life. While the average life expectancy in Germany was only about 36 years in 1880, today men can expect in average a life of 76, and women of 81 years. The pharmaceutical industry has strongly contributed to this progress.
The development of new pharmaceutical products requires enormous intellectual and future financial investments. Drugs and other medical products are tested in time- and cost-intensive studies before receiving approval for a certain market. After approval, diverse sales and distribution efforts ensure that the product reaches people and that long-term profit is achieved from the expedited investments.
In addition to the development of new products, marketing and sales in the pharmaceutical industry are particularly challenging. Other than with normal mass products, a customer in the usual perception does not exist. In its place stands a complicated network of purchasers, prescribers, payers, and consumers. In addition, sales and advertisement of products are tightly regulated by country-specific laws. A product-based approach, preparation of statistical information along with subsequent analysis, and targeted communication are important instruments for success in the pharmaceutical industry.
Expertise
For an international pharmaceutical company, itestra GmbH has realized an innovative solution to support sales processes in an optimal fashion. The system is custom-tailored to the specifics of the pharmaceutical industry and the requirements of sales personnel yielding high acceptance among users. In addition, itestra holds know-how in the fields of image recognition as well as medical signal processing.
- Cost-effective Pharmaceutical CRM
